Main Points to Address in a Design Brief

How Should You Write Your Design Brief? All graphic design projects need a detailed design brief for two main reasons: It ensures the client knows exactly what he or she wants to achieve from the project. This will also act as a point of reference for forming the focus of my work. A proper design brief will mean less time and money spent on the project. In short: The more information a client provides from the start, the better.

Corporate profile

You shouldn’t assume that people know your business well. Incorrect assumptions could leave our first discussion meaningless. A summary of your business and a brief history will help.

Market Position

A realistic evaluation of your company’s service/product relative to what the competition is doing.

Current situation

An explanation of what’s happening to bring about the need for this project e.g., a new product launch.

Communication Background

This includes both previous and present communication activity, such as advertising, e-mail promotion, graphic design, social media etc.

Communication Task — “The Message”

What’s the specific message in relation to the business plan? Where possible, include information to be shown in the designed item e.g. taglines, body text, imagery, etc.

Target market

Demographics — the age, gender, income, employment, geography, lifestyle of those you want to reach.


What do you want to achieve? Make the objectives specific and the results measurable.

Schedule and Deadline

Detailed and realistic schedule of how the client wants the project to advance, considering all stages of the Design Process